Repositioned D-Series Floods to Gain Market Share

For the past eight years, the D-Series LED Floods have played a dual roll; providing a highly configurable, made-to-order specification-grade solution as well as a being a quality stock product with short-nomenclature versions. However, the market for floodlighting has shifted and therefore so should our strategy.

We are now repositioning the D-Series LED floods as distributors’ go-to product for their discretionary stock and configured floodlighting needs. To this end we have lowered the prices of the short nomenclature versions to gain share on distributor shelves and have greatly decreased the adders for made-to-order configurations ensuring competitiveness on projects.

Additionally, the DSXF3 is now available with product upgrades offering up to 160 LPW and a maximum lumen output of 27,000 lumens.

This repositioning is specifically designed to take share from both Cooper (Night Falcon) and RAB (FX LED). Please review the D-Series Flood Repositioning Presentation via the link below for details. We are offering a specification product at a distributor stock price… you can’t get better than that!

D-Series LED Flood Pricing
Note: Pricing updated in November 2019.
New DSXF3 performance packages P3 and P4 added as of March 10, 2020.

Make the most out of your sales with a commission rate of 8% at target DSP.

Quick Links:

D-Series Flood Repositioning Presentation – via login on Product Page under ‘Confidential Documents’ tab

DSXF1  Product Page & Photometry  |  Specification Sheet

DSXF2  Product Page & Photometry  |  Specification Sheet

DSXF3  Product Page & Photometry  |  Specification Sheet

For more information, please contact our Product Manager:
Bill Budzileni | (770) 596-0438 | Bill.Budzileni@AcuityBrands.com 

The data in this comparison was pulled from public specifications dated as of 03/30/2020. Actual performance may differ as a result of end-user environment and application. All trademarks referenced are property of their respective owners.